Maxim Morozov

About

Maxim Morozov is the founder and CEO of Retailgrid, the AI pricing platform for mid-market retailers. He has spent his whole career in retail pricing - about 20 years across retail measurement, enterprise pricing software and three retail technology companies.

He started at Nielsen, leading merchandising services in North Eastern Europe. He then spent five years with IBM's omnichannel merchandising and DemandTec price optimization business, as Regional Director for Central and Eastern Europe and Finland and later running customer success across the region, working with Fortune 500 retailers.

From 2018 to 2021 he was CEO of Ailet, a computer vision company that automates shelf analytics for CPG brands and retailers. Ailet grew from zero to $5M ARR and from 5 to 100 people across Europe and Latin America, and he was recognized among the top 35 AI entrepreneurs.

He then founded GoalProfit, which built price optimization for Fortune 500 retailers in North America and Europe. He sold the company in 2023 and went on to run the acquirer's European business and its lifecycle pricing product line - price optimization, promotions and markdowns.

Retailgrid is built on two rules from that work. When the system is not sure, it says so: every recommendation shows its confidence and its logic, and thin data is flagged instead of hidden behind the word AI. And AI does the talking while math does the counting: pricing rules are written in plain language, and the calculation underneath is deterministic and checkable line by line. He is based in Helsinki, Finland, and hosts the Retailgrid podcast.