IndustrySeptember 8, 2026·3 min read

Nature's Emporium partners with Retailgrid on AI-powered pricing

The family-owned Ontario organic grocer brings structured, explainable pricing decisions to its six stores with Retailgrid, starting with the Supplements category.

Nature's Emporium, the family-owned Ontario organic and natural products grocer, is bringing structured, explainable pricing decisions to its six stores with Retailgrid. The program starts with the Supplements category and rolls out category by category.

Independent grocers compete against chains that reprice daily. Most still price by hand, a few hundred items at a time. This partnership closes that gap. Nature's Emporium's merchandising team now gets a daily, structured view of how its prices compare across the natural and organic grocery market, and demand-driven recommendations built on real elasticity and sales data rather than gut feel.

Goals of the partnership

The goal is a stronger price image on the items shoppers notice and compare most, without eroding the margin the business depends on. And a pricing process that scales as the company grows beyond its current six stores.

  • A daily, structured view of how Nature's Emporium's prices compare across the natural and organic grocery market.
  • Demand-driven pricing decisions, built on real elasticity and sales data, rolling out category by category, starting with Supplements.
  • A stronger price image on the items shoppers notice and compare most, without eroding margin.
  • A scalable, explainable pricing process that grows with the business.

Built on a proven track record

Ahead of the partnership, Retailgrid's Price Radar platform monitored pricing across 2,500 retailers in the organic food category and modeled 20 million transactions to analyze competitive positioning. The same engine now powers Nature's Emporium's pricing program.

Since launch in late July, daily data integration is complete, demand modeling and price elasticity analysis run across the full assortment, and live price monitoring covers four major natural-products retailers and Amazon.ca.

What the partners are saying

"At Nature's Emporium, we've built our business on knowing our customers and standing behind our values since 1993. Retailgrid gives our merchandising team the same rigor the big chains have, without losing the judgment that makes us who we are."
- Steve Hollingsworth, CEO, Nature's Emporium
"Nature's Emporium's team has been an ideal partner: fast, hands-on, and clear about what matters to their shoppers. We're building a pricing process here that is explainable at every step, category by category, starting with Supplements."
- Maxim Morozov, Founder & CEO, Retailgrid

About Nature's Emporium

Nature's Emporium is a family-owned specialty organic and natural products grocer with six stores across Ontario (Newmarket, Woodbridge, Maple, Burlington, Oakville, and downtown Toronto). Founded in 1993, the company is led by CEO Steve Hollingsworth. Learn more at naturesemporium.com.

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