Agent-native pricing, not a chat overlay on a rules engine.
Omnia Retail is a long-running dynamic pricing platform popular in NL and DACH, recently adding a conversational AI overlay on top of a rules-heavy core. Retailgrid was built agent-native - the AI is the workspace, not an overlay, and the rules engine is auditable end to end.

Retailgrid vs Omnia Retail - across the dimensions that matter.
Comparison points sourced from public product documentation and our internal competitive intelligence as of May 2026. Vendors evolve - flag anything that looks off via /contact and we'll update.
Three reasons mid-market retailers pick Retailgrid over Omnia Retail.
Agent-native, not chat-bolted-on
Adding a conversational AI overlay on top of an existing rules engine is a different product than building the workspace around agents from day one. Retailgrid is the second thing.
The grid is the surface
Retailgrid pricing managers don't switch between dashboards, reports, and a chat sidebar - they work in one grid where filters, formulas, and the agent live together.
Onboarding without a services team
Most mid-market retailers don't have a quarter to spare for a pricing-software implementation. Retailgrid is set up for self-serve onboarding with help, not services-led delivery.