How Winely uses Retailgrid to optimize pricing and assortment.
Winely is a Germany-based online wine retailer focused on curated, high-quality wines and a differentiated customer experience. With a growing assortment spanning multiple regions, price points, and wine styles, Winely needed a scalable way to manage pricing decisions and assortment performance — without increasing operational complexity.
A curated wine catalog scaling beyond what spreadsheets could handle.
Winely's category team was reconciling competitor data, supplier costs, and seasonal positioning across 400+ SKUs in spreadsheets that took the better part of a week to update. Margin opportunities surfaced too late to act on, and assortment decisions relied on tribal knowledge that was hard to scale as the catalog grew.
One workspace for pricing, competitor data, and assortment.
Winely moved their full catalog into Retailgrid's AI Workspace, with live competitor prices wired into the grid alongside cost and sell-through data. Plain-language pricing rules replaced the spreadsheet logic, and the agentic pricing engine surfaced margin opportunities the team could approve in bulk — instead of chasing one SKU at a time.
Repricing moved from days to minutes. Margin moved up.
Within the first quarter, Winely cut their repricing cycle by 90% — what used to be a full-week spreadsheet exercise became a same-day workflow. Margin lifted 2.3% across 420+ optimized SKUs. The team didn't grow; the system absorbed the work.